hy

hy IS

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• hy IS
• • Introduction
  • Corporate Overview
  • CEO’s Message
  • Mission of hy
  • History of hy
  • hy Competency
  • hy Business
  • hy Group

History of hy

• 1969.11 The company was established in 1969, and based on the founding spirit of building a healthy society, it produced and sold lactobacillus fermented milk products to pioneer the market.
  
  In addition, through the Fresh Manager organization, it has contributed to economic development by providing a new job for housewifes.
• 1988.07 Entering the ramen market laid the foundation for business diversification, and laid the foundation for growth through differentiated product development and various marketing activities.
  
  In July 1988, Super 100 Flavoured Yoghurt was released and began to be loved by the People.
• 1995.07 The success of localization of lactobacillus for the first time in Korea served as an opportunity to raise the status of hy Labs, conducting a state-certified testing agency certification (KOLAS), and prepared for the 21st century by reorganizing the company's logo and symbol with a corporate culture declaration ceremony after moving into the headquarters building.
• 2000.09 Helicobacter Project Will, a sustainable seller of Korean fermented milk, has been launched. In addition, the UNESCO-listed Kimjang Sharing Festival of Love was held, and the liver function-activated fermented milk ‘KUPFFERS’, the second steady seller of Korean Yakult, was launched.
  
  Functional fermented milk, which expanded the concept of existing fermented milk based on the technology accumulated in hy Labs, led the growth of the fermented milk market.
• 2005.07 In 2005, ‘HaruYache’ was launched to meet Koreans’ daily vegetables intake.
  
  In 2009, ‘Kupffers’ was released to help liver health.
  
  In addition, by launching the health functional food ‘VFOOD’, it has grown one step further in the food category.
• 2014.08~ We started the reduction campaign and strengthened the logistics system through the completion of the Singal Logistics Center.
  
  In addition, we have launched ‘Eat’s ON’, launched a market care project MPRO3 that helps the brand and market, and opened an online platform called ‘Fredit’ to strengthen online and offline channels.
  
  In 2021, we changed from the existing Korean Yakult to hy and declared to move forward as a general food distribution company. Through these moves, it has achieved the top spot in the National Customer Satisfaction (NCSI) milk fermentation milk category for the 27th consecutive year.